About Us

About Insia Sohail

My journey began in December 2008. As a computer science graduate, transitioning to an entirely new career was a bold move. Driven by a desire to create my own business, I started a small setup in my mother’s garage, crafting clothes for friends and family.

Turning that humble setup into a thriving business was no easy feat. Embracing e-commerce, launching regular collections, and mastering design and research were all skills I developed along the way.

From the start, my focus has been on prints, appliqués, laces, and fabric manipulation with intricate detailing—elements that remain central to my designs even today. Over time, I introduced vegetable-dyed Ajrak prints, carving out a niche with my signature style of Ajrak kurtas, available exclusively on the e-store.

The journey is one of continuous growth and evolution.